Trumpet Lanyard
US $1.99
World Cup Corporate Gifts Are On Their Way ' Read All About Them In This Article
Just before we look at what promotional merchandise are out there for this year's World Cup in South Africa we have to get one thing completely straight. And I apologise to those of you who already are aware of this. You should not under any conditions print the official logo on any business items, promotional merchandise or anything else unless you are an official sponsor or you are manufacturing promotional products for a customer of yours who is.
Each time a large event like this or the Olympics comes around there are almost always armies of people organized to make illegal duplicates of everything associated with the event. However over the past ten years or so sponsors have begun to fight back. Many of them have invested in some very costly advertisements warning individuals that they will not hesitate to take them to court if they infringe any aspect of their extremely costly sponsorship deal
In past times millions of products such as printed T-shirts, promotional bottled water and even leather conference folders were confiscated and destroyed in a crackdown on counterfeit trading. It is hardly a revelation when you think that these companies are spending literally millions of pounds on sponsorship with a good part of that being used to produce business items or corporate clothing.
OK so that's enough of the lecture now let us see exactly what promotional products are available for this year's World Cup. Well the regular old favourites of printed T-shirts, embroidered polo shirts and promotional baseball caps definitely head the list so far as promotional merchandise is concerned. And undoubtedly there will be millions and millions of the usual suspects such as promotional keyrings, printed mugs, cheap plastic pens etc. Promotional face paints have become very popular over the past ten years and the addition of rub on skin transfers have made these promotional products even more in demand.
The range of promotional soccer balls has once again increased and the wide variety of coatings and print techniques is really astonishing. There is simply nothing that can't be printed onto the surface of one of these excellent promotional products. Promotional Lanyards that can hold mobile phones or even promotional bottled water are already exceptionally popular because they are relatively inexpensive yet pretty visible so companies like that combination. Promotional Flash drives are also on top of the list for corporations with a marginally larger budget. Noisemakers will dominate the less costly sector of the market with plastic-type trumpets and promotional whistles topping the most commonly purchased products.
Corporate clothing is also going to be very popular, the climate will be good for the finals however some of the earlier rounds are being played at altitude where the temperatures can drop in the evening. Therefore you will probably see quite an interest in light-weight promotional jackets in addition to printed T-shirts and embroidered polo shirts.
Whatever decision you take for your World Cup promotional items do if possible order it as soon as you can. The earlier the order is in the pipeline the better the chance you have of having it delivered in plenty of time. If you are shipping promotional items out to South Africa rather than distributing them in your own local market be aware that the Import Customs red tape can be very complicated and items can often be delayed for quite a while. The last thing that you will want is to have your goods turning up a few days after the event is over.
About the Author
Francis Murphy is the Managing Director of
BTC Group
which was established in 1977 and currently runs more than 25 Promotional Merchandise Programmes for clients that include AA,BBC, Coca Cola Enterprises ,HMV,Tesco and Nomura Bank. His 30+ years of experience in the Promotional Merchandise arena has helped him develop an organisation that has grown to become the largest privately owned company of its type in the UK.
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